.comment-link {margin-left:.6em;}
August 16, 2005

UT Whores Itself Out For Cola Cash


(Toledo, OH) UT President Dan Johnson announced today that the school has reached a major marketing/co-branding deal with Pepsi America that will mean visible changes to the campus.

"All of the major buildings will reflect this partnership," he said. "For example, Libbey Hall will now be known as 'Diet Mountain Dew Code Red Blastoff Zone.'"

The University's sports team uniforms will now feature the red, white, and blue swirls of the Pepsi logo, and the team names will also change.

"Be sure to be at Pepsico Stadium September 1," said Johnson. "The new and improved Toledo Sierra Mist take on Western Illinois in the first game of an exciting football season."

Not everyone on campus likes the changes. Junior Will Powell thinks the marketing deal goes too far.

"Naming rights, OK, that's one thing, and I guess I'll get used to the Lipton Iced Tea toilet paper in the dorms, " he said. "But my biology professor has to open and close his lectures with: 'This PowerPoint has been brought to you by Pepsi.' That crazy old bastard never used to even let us bring pop to class!"

The marketing deal also includes the funding of an endowed chair in Carbonic Studies.

Comments:
They have to do what they have to do to survive.
 
What is "Carbonic Studies"?
 
I think that Carbonic Studies is a discipline that examines the ability of purveyors of fizzy sugar water to impose their will on members of a given society.
 
Good piece, while it's funny, the grain of truth of it is Colleges are finding a way to take this kind of "sponsorship" and profit from it. Given the recent increases in tuition, it'd be nice if they are going to do this sort of thing it would actually provide some benefit to the students.

Eventually most of the colleges are going to be like the pros and the minor leagues where naming rights will be sold. Some local school districts have also thought about this. While I understand the desire to obtain financing, it's sad that it has to be done this way. Whatever happened to donating funds because you thought a school or a cause was worthy rather than having to have something "named" for you.

I'm waiting to see what happens when Hooters wants to name a stadium.

:-)

Thanks for linking me bob, I feel very honored.
 
All too true. Nothing is sacred anyomre.
 
Post a Comment



<< Home
Copyright 2007, Codependent Collegian ® . Unauthorized duplication prohibited, but feel free to link away. This is a satirical newspaper, and many of these stories are fictional. You have to guess which ones are faked. Codependent Collegian ® uses invented names in its stories, except when public figures are being satirized, or when we post a real story. Any other use of real names is accidental and coincidental. Subcomandante Bob once got jiggy with your mom, and she does things in bed that would shock you, dude. The content of this website is the property of Codependent Collegian ® and its authors, and may not be reprinted or retransmitted in whole or in part without the expressed written consent of the publisher. Codependent Collegian ® is not designed for readers under 18 years of age. FAIR USE NOTICE: This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, sustainable development, environmental, community and worker health, democracy, public disclosure, corporate accountability, and social justice issues, mostly because hot college women are also interested in the same issues. Go figure. Anyways, we believe this constitutes a "fair use" of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without fee or payment of any kind to those who have expressed a prior interest in receiving the included information for research and educational purposes, except when you are using it to get laid. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.

This page is powered by Blogger. Isn't yours?